There are many ways to make money by publishing an e-zine online. I have heard of people who make as much as $500,000 per year publishing their e-zines. I also know of someone who publishes 10 different e-zines all targeting different groups. You can go on and on about the different ways to make money publishing e-zines.
Basically, there are two ways to make money with an e-zine:
1) Offer a free publications that makes money on paid advertizers;
2) Offer a subscription-based e-zine that readers pay for monthly.
The trend is to publish subsription e-zines as they provide a steady, continuity revenue source. You can set these up through Paypal to handle the payment and sign-up process. You can include advertisements through this method just like the free offereing. Usually, the subscription model is more challenging to get up to serious money.
The free publication model is easier to grow as you can use free stuff to grow your subscriber list. The money making component is to get advertisers to pay you to include their ads in your publication. Therefore, you want to focus upon a specific target audience rather than be broad scoped in subscribers. The advertisers are paying you to be sure their ads reach a specific target audience. Also, you want to grow your list as big as possible as the bigger list can create more ad revenue for you.
Remember, just because your publication is free doesn't mean it doesn't add value to your subscriber. You must focus on providing valuable content to grow you list and profits. Greg Group Publishing offers a blog with free marketing tips and suggestions.
You can also make money by selling products on the backend. This should always be part of your plan. You can create products and services that your subscribers will want to purchase to solve their problems. If you don't have any backend products, you can use Clickbank to get commissions for selling other peoples products.
To get started, you should focus on building an active subsciber list. Here are the 10 fastest ways to build an opt-in list.
1) Build a companion website or blog for e-zine publication. You will want to secure a domain name and start submitting it to search engines and directories.
2) Do a joint venture with another publisher to get access to their subscriber list. You want to present your e-zine so some of your partner subscribers also join your list. You must pay or offer some value to your joint venture partner such as an ebook, articles, etc. to make this a win-win opportunity.
3) Promote and promote your e-zine. You can promote your e-zine through social media such as Facebook, Twitter, etc. You can buy pay-per-click keywords using Google and Bing to promote your website. Also, try out the smaller search engines such as 7search, mamma.com, etc.
4) Publish articles on article directories to increase your reach and the number of incoming links to your website. Conduct a simple search for article directories to discover which ones work best for you.
5) Use free press releases to promote your publication. These are frequently indexed by Google so they also get more pages indexed in serach engines.
6) Look for remnant advertising space in other publications. Often, publishers have left over space that is unused called remnant space. You want to purchase this remnant space at a discount so you can include your promotion in other publications on the cheap.
7) Attract movers and shakers who can promote your website for you. You only need one great mover who can add thousands of subscribers each month.
8) Develop publications for other people especially well-known experts. You can be rewarded with backend sales, royalties and traffic. Of course, you want to have your promotion in their publication to get access to their "rich & famous" subscriber list.
9) Launch a major publicity event. You can even do this online by offering a free webinar based on a topic from your publication. Ask other marketers to promote the event through their list in return for access to your list. This works well when you have several differnet mareters supplying access to their list.
10) Ask your subscribers to forward your free publication to their friends. If you have good content, you can geta viral effect as it spreads from friend to friend. Also, look to publish blogs for free on other blogs with a link to your subscription page.
It is one thing to get new subscribers, but it is tough keeping them engaged. One way to do this is to offer more variety such as stories, anecdotes and personal dialogue. Also, ask your subscribers if they have conetnet that they would like to share such as photos, stories, etc.
Always look for ways to learn about website development and marketing. Here is a free publication for websites.
The real secret to success is finding a topic that you are passionate about. You have probably heard this before, but it is still valid. It the passion that allows you to stick with it until you amke it work. Just make sure your passion attracts subscibers and advertisers.
Also, start subscribing to publications in your area of interest to see what the competition is publishing. This will help you to see what conetent competitors offer and what makes their publications successful. Then, add value to your publication with different and better content.
Resources:
The Complete Guide To Making Money While You Sleep is a 340-page digitally downloadable book which is a deep investigation into the entire subject of automated income; about who is doing it, the kind of techniques and strategies being used - and about the essential principles of asset management, entrepreneurship and profitability.
