So there you have it, my top ten tips for converting visitors into sales. These tips apply if your are selling your own products, or if you are driving traffic through affiliate links. So here they are again in point form.
1) Make the price easy to find.
2) Ask for the order or click.
3) Presell, especially if the destination site does not.
4) Give as much info as possible about technical products.
5) Give measurable results in headlines ie: Sales increased by 400% in 1 day!
6) Make sure the destination site doesn’t suck. Afterall, it’s where you drive your traffic and you don’t want to waste it. Make sure their search function actually works and finds what you’re looking for.
7) Use confidence building logos on all your web pages and order forms.
8) Grease the chute, remove all friction and extra data from the buying process... especially the order form.
9) Minimize clicks from search engine to order form. Get them from search to purchase, in as little as three clicks.
10) Monetize everything. Every banner, every ad, every graphic, every link on your web site must make money, especially the links leaving your site. If a link is not making money, take it down and replace it with one that does.
1) Make the price easy to find.
2) Ask for the order or click.
3) Presell, especially if the destination site does not.
4) Give as much info as possible about technical products.
5) Give measurable results in headlines ie: Sales increased by 400% in 1 day!
6) Make sure the destination site doesn’t suck. Afterall, it’s where you drive your traffic and you don’t want to waste it. Make sure their search function actually works and finds what you’re looking for.
7) Use confidence building logos on all your web pages and order forms.
8) Grease the chute, remove all friction and extra data from the buying process... especially the order form.
9) Minimize clicks from search engine to order form. Get them from search to purchase, in as little as three clicks.
10) Monetize everything. Every banner, every ad, every graphic, every link on your web site must make money, especially the links leaving your site. If a link is not making money, take it down and replace it with one that does.
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